To me fashion has always been more about standing out from the crowd rather than fitting in. Yes, I can appreciate a trend as much as the next girl, but I’ve always found myself pushing the envelope when it comes to my own personal style.

I’m not ashamed to say that bargain shopping is one of my greatest talents; I inherited my frugalness from my parents. Labels have never meant all that much to me (not that I’d turn down a Burberry trench if offered one!). Instead, I value uniqueness and the ability of a piece of clothing to transcend time. I can spend hours in a thrift store rummaging through racks and racks of clothing in hopes of discovering the perfect 90’s era pair of leather boots, or party dress from the 80’s.

I’ll admit it: fashion is a guilty pleasure of mine. But it’s also much more than that – it’s an outward expression of an inward creativity. It allows a person to convey a message, a statement, a feeling…without ever uttering a word.

Fashion Outsider was launched in 2010 with a mission statement that set the scene “Ethical fashion should just look like fashion”.

Whether you call it Eco, Ethical, Sustainable, Green, Slow, Conscious or Responsible – ultimately it’s about creating and designing beautiful garments with a thoughtful approach.

FASHION OUTSIDERS garments can be worn and loved season after season. Good clothes do not go out of fashion. We are inspired by the items that have been in our wardrobes for years – because true style is timeless, not transient and throwaway. Our versatile day-to-evening pieces are made to the highest quality, designed to last and be loved.

We don’t want to preach about ethics to our clients we simply want to create the solution for them. People want fashionable clothes and they should be able to buy them without worrying about the impact on the world. We are creating an alternative, an ethical and sustainable choice that does not compromise on design or quality.

FASHION OUTSIDERS often refers to one identified as on the periphery of social norms, one living or working apart from mainstream society, or one observing a group from the outside.

FASHION OUTSIDERS is a result of several years of working in the conventional fashion world where the big brands would prioritize making money over all else. Is it possible to run a successful company and still have a heart? Yes, with determination and strong beliefs anything is possible.

It just takes one FASHION OUTSIDERS to make a difference.


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