Jour: 16 juin 2022


Publié le

While visiting Zurich airport to scout locations for a Vetements photo shoot, Guram Gvasalia spotted a building under construction with rows of white, industrial beams slanting over a triangular void. The sunlight reflecting on the concrete floor reminded him of a bar code, a symbol of his new brand, Vtmnts. The spring 2023 fashion film was released in time for Pitti Uomo, Milan and Paris fashion weeks.

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